About Seth
16+ Years of Hands-On SEO Experience
I’ve spent more than 16 years working hands-on in SEO, helping businesses improve their visibility in search and reach more potential customers online.
Over that time, I’ve managed 400+ SEO campaigns, built SEO service offerings from the ground up, worked directly with business owners, and trained teams on SEO strategy and execution.
16+ Years of SEO Experience
400+ SEO Campaigns Managed
SEO Products Built From the Ground Up
Local & Multi-Market SEO Experience
Why I Started SEO by Seth
After more than 16 years working in SEO, I’ve seen firsthand what helps businesses succeed in search and what can make SEO unnecessarily complicated.
I’ve worked with hundreds of businesses, built SEO services from the ground up, managed campaigns across competitive markets, and spent years talking directly with business owners about their goals, challenges, and results. That experience taught me that the best SEO strategies aren’t necessarily the ones with the most deliverables. They’re the ones built around what a business actually needs.
Too often, SEO gets packaged into a predetermined list of tasks. More pages. More content. More reports. More activity. But doing more doesn’t automatically mean accomplishing more. Sometimes a website needs new content. Sometimes an existing page simply needs to be improved. Sometimes a technical issue deserves immediate attention, while another issue flagged by an SEO tool barely matters.
I started SEO by Seth because I wanted to take a more straightforward approach: understand the business first, identify what can actually make a difference, and build the strategy around those opportunities.
And because you work directly with me, there’s no disconnect between the person discussing your SEO strategy and the person responsible for carrying it out.
No cookie-cutter strategy. No unnecessary work just to fill a package. Just practical SEO built around your business.
My Approach to SEO
No Cookie-Cutter Strategies
Your SEO strategy should reflect your business, market, competition, and goals.
No Empty Deliverables
I don’t recommend creating pages, content, or doing work simply because a package says it needs to be done.
Realistic Expectations
No guaranteed rankings or promises that can’t realistically be made.
Direct Communication
You work directly with the person developing and managing your SEO strategy.
A Little About Me Outside of SEO
When I’m not working on SEO, I’m usually spending time with my dogs, working on another project around the house, or finding something new to build or improve. I’ve gotten pretty heavily into DIY and woodworking projects over the last few years, which usually means there’s something in my house that I’ve decided needs to be taken apart and rebuilt.
I also enjoy staying active, getting outside when Florida weather cooperates, and spending time with family and friends. After spending most of my career behind a computer, I’ve found that working with my hands is a pretty good way to get away from a screen for a while.
Ready to See What SEO by Seth Can Do for Your Business?
If you’re looking for an SEO partner who will take the time to understand your business, explain what actually matters, and build a strategy around your goals, let’s talk. No obligation, no sales pressure—just a straightforward conversation about your website, your goals, and where SEO may be able to help.