SEO Audits
Find What’s Holding Your Website Back & Where the Biggest Opportunities Are
An SEO audit takes a comprehensive look at your website to identify issues that may be limiting its visibility in search and opportunities that could help it perform better.
I’ll review the technical foundation of your website, on-page optimization, keyword targeting, content, internal linking, local search presence, and other factors that may be affecting how search engines and potential customers find and use your site.
But an audit shouldn’t just produce a massive list of warnings and technical scores. Not every issue has the same impact, and not everything an SEO tool flags actually needs to be fixed.
The goal is to identify what matters, explain why it matters, and prioritize the improvements that can make the biggest difference for your website and business.
What an SEO Audit Actually Does
An SEO audit provides a comprehensive look at how well your website is positioned to perform in search and identifies issues or opportunities that may otherwise be difficult to see.
I’ll evaluate the different elements that contribute to search visibility, including whether search engines can properly access and understand your website, how individual pages are optimized, what searches your content targets, how information is organized and connected, and where additional opportunities may exist.
Automated tools can be useful for identifying potential problems, but an SEO audit requires more than simply running a website through software and reporting every warning it produces. Some issues may be important, others may have little practical impact, and several findings may ultimately point back to the same underlying problem.
The findings need to be considered within the context of your website, your competition, and what your business is actually trying to accomplish.
The goal is to turn a detailed review of your website into clear priorities and actionable recommendations—not just a list of errors.
How I Approach SEO Audits
Technical SEO Review
Evaluate how search engines access, crawl, index, and understand your website while identifying technical issues that may interfere with search visibility or user experience.
On-Page & Content Review
Review page titles, headings, content, keyword targeting, internal links, and page structure to identify areas where important pages could be better optimized and more useful to visitors.
Search Visibility & Opportunity Analysis
Analyze how your website currently appears in search, what keywords and topics are generating visibility, and where additional opportunities or gaps may exist.
Local & Competitive Review
When relevant, evaluate your local search presence and competitive landscape to understand how your visibility compares with other businesses competing for the same customers.
Findings & Prioritized Action Plan
Bring the audit findings together, separate meaningful issues from lower-priority noise, and organize recommendations based on their potential impact, importance, and relevance to your business.
Technical SEO Review
A strong SEO strategy starts with making sure search engines can properly access, crawl, and understand your website.
I’ll review the technical foundation of your site for issues that may interfere with search visibility or create problems for visitors. That can include crawling and indexing, page speed and performance, mobile usability, broken links, redirects, duplicate content, canonicalization, site structure, and other technical factors.
Automated tools are useful for uncovering potential issues, but not every warning deserves the same level of attention. I’ll evaluate the findings in context to determine which problems could meaningfully affect your website and which are unlikely to make a noticeable difference.
Technical issues will then be prioritized based on their potential impact rather than simply trying to achieve a perfect score in an SEO tool.
The goal is to identify and prioritize the technical issues that may be limiting your website’s ability to perform in search.
Crawling & Indexing
Site Performance
Technical Issues
Site Structure
On-Page & Content Review
Once the technical foundation is evaluated, I’ll look at how effectively the individual pages of your website communicate what your business offers.
I’ll review important elements such as page titles, meta descriptions, headings, content, keyword targeting, internal links, and overall page structure. The audit can uncover pages that are poorly targeted, lack useful information, overlap with other pages, or aren’t clearly communicating their purpose to search engines and visitors.
I’ll also evaluate whether your existing content adequately supports the products, services, questions, and topics that matter to your customers. Sometimes an important opportunity requires new content, but often the better solution is improving what’s already there.
The focus isn’t on hitting arbitrary keyword counts or content lengths. It’s on determining whether each important page has a clear purpose and provides the information someone searching for that topic would reasonably expect to find.
The goal is to make sure your most important pages are properly optimized, useful to visitors, and aligned with the searches that matter to your business.
Page Optimization
Content Quality
Keyword Targeting
Internal Linking
Search Visibility & Opportunity Analysis
An audit shouldn’t only identify what’s wrong with your website. It should also uncover where opportunities exist to improve.
I’ll review how your website currently performs in search, including the keywords and topics generating visibility, the pages appearing in search results, and areas where your website may be underperforming or missing relevant searches altogether.
This can reveal important pages that have visibility but could perform better, searches where your website is close to gaining stronger positions, and services or topics that aren’t currently represented effectively.
Those opportunities can then be evaluated based on their relevance to your business and potential value rather than simply chasing every keyword that happens to have search volume.
The goal is to identify realistic search opportunities that can help focus your SEO strategy where improvements may have the greatest value.
Search Visibility
Keyword Opportunities
Content Gaps
Growth Potential
Local & Competitive Review
SEO doesn’t happen in isolation. Your website is competing against other businesses for visibility, and for local companies that competition also extends into Google’s local search results.
When relevant, I’ll review your local search presence, including your Google Business Profile, reviews, citations and business information, local relevance, and other signals that may influence where your business appears for nearby customers.
I’ll also examine the websites actually competing with you for important searches to understand where they may have advantages in areas such as content, keyword visibility, backlinks, local presence, or overall website strategy.
The objective isn’t to copy competitors or match every metric they have. Competitive and local research provides context that helps determine where your website stands and where meaningful opportunities exist to strengthen your position.
The goal is to understand your position within the search landscape and identify opportunities to compete more effectively.
Local Visibility
Competitor Analysis
Authority Signals
Competitive Gaps
Findings & Prioritized Action Plan
Finding problems is the easy part. Knowing which problems are actually worth fixing first is what makes an SEO audit useful.
I’ll bring the technical, on-page, content, search visibility, local, and competitive findings together and evaluate them based on their potential impact, urgency, effort, and relevance to your business.
Instead of treating every finding as equally important, recommendations can be organized into clear priorities. Critical issues that may be actively limiting performance should be addressed first, while lower-impact improvements can be incorporated into the longer-term strategy.
That gives you a practical roadmap for what needs attention now, what should come next, and what isn’t worth losing sleep over.
The goal is to turn the audit into a clear, prioritized action plan so you know what to fix, what to improve, and where to focus your SEO efforts next.
Audit Findings
SEO Priorities
Recommendations
Action Plan
SEO Audit FAQs
Why Work With SEO by Seth?
When you hire someone to handle your SEO, you should know who is actually doing the work. With SEO by Seth, you work directly with me—from understanding your business and building your strategy to monitoring results and identifying new opportunities.
16+ Years of SEO Experience
I’ve spent more than 16 years working hands-on with SEO campaigns for local businesses across competitive industries and markets.
Work Directly With Me
No account managers or getting passed from person to person. The person you speak with is the same person working on and overseeing your SEO strategy.
Strategy Built Around Your Business
Your business, competition, and market are different. Your SEO strategy should be too. I focus on the opportunities that make sense for your specific goals rather than forcing every client into the same package.
Clear Communication & Real Answers
SEO can get complicated, but communicating it doesn’t have to be. I’ll explain what we’re doing, why we’re doing it, what the results mean, and where I see opportunities to improve.
Free SEO Review
Not sure what’s holding your website back? Let’s take a look.
I’ll review your website to identify potential SEO issues, missed opportunities, and areas that may be limiting your visibility in search—then help you understand which improvements are actually worth focusing on. No obligation, no sales pressure, just a straightforward look at what’s working, what could be improved, and where your biggest SEO opportunities may be.